I am passionate about optimizing operations and delivering exceptional results. Throughout my career, I have successfully scaled direct-to-customer shipments to over 170 sites across the Kingdom by implementing effective go-to-market strategies. I’ve developed operational KPIs to enhance efficiency and drive performance. My focus on technology integration led to the successful implementation of a last-mile track and trace system, improving real-time visibility for customers. Additionally, I achieved ISO 13485 certification in just three months, establishing a strong quality management system. By shifting transportation logistics from air to sea, I significantly reduced costs and the company’s CO2 footprint, positioning us as a leader in sustainable solutions.