An innovative and transformational Leader and Advisor with over 20 years of practical experience in engaging diverse stakeholders, mentoring cross-functional teams, developing financial incentive programs, creating frameworks and guidelines, implementing strategic methodologies, and building partnerships that align with the Kingdom’s broader economic goals. With a proven track record in export development, strategic planning, and global market expansion, significantly driving growth in non-oil exports by executing innovative programs and enhancing exporter capabilities.

My career is marked by successful strategy formation, collaborative change-making, and global business development, where I’ve created winning roadmaps, led impactful business transformations, and identified international expansion opportunities for ambitious Saudi companies. As a Senior Strategy Professional, I bring a unique blend of experience and vision to lead high- performance teams in the public and private sectors, unlocking new revenue streams and positioning organizations for market leadership.